The question serious learners should always ask

Why? This is the simple but essential question serious learners should always ask.

The short answer is because the symposium will connect you with your peers, provide targeted content and context that you simply cannot get anywhere else, and facilitate a learning experience designed to create real, lasting performance improvement for your education business.

The overarching themes for the Leading Learning Symposium are reach, revenue, and impact. Together they represent the balance successful organizations strive for in setting the strategy for their education businesses. We explain below why these are the right themes to focus on.


Reach is about connecting with as many of the right learners as you can. It is not just about quantity, but also about quality.



Revenue is the fuel that keeps your business running and growing. Even for nonprofit organizations, positive net revenue is essential.



Impact is what makes your business vital and sustainable over time. Education businesses that create significant impact for learners, organization, and the fields and industries they serve not only survive but thrive.

Ralph Gaillard, Chief Learning Director at the Illinois CPA Society, reflects on his experience at the 2015 Leading Learning Symposium. See more testimonials.

Celisa Steele and Jeff Cobb talk about why they decided to create the Leading Learning Symposium.

Why Tagoras?

Tagoras is uniquely qualified to convene the Leading Learning Symposium:

  • We’ve worked in the education business for more than two decades.

    We started as teachers, then turned founders of a learning platform and course development company that we successfully grew and sold, and now work as consultants with organizations in the learning business.

  • We’ve consulted with a diverse range of organizations.

    We’ve helped them develop and implement strategy, effectively market their education products, and select the best technologies for supporting and growing their businesses. As a result, we have developed a breadth and depth of perspective few can match.

  • We conduct original research and publish.
    We publish some of the only research and reports available on topics specific to organizations in the business of continuing education and professional development. Our publications include Association Learning + Technology, Association Virtual Events, Association Learning Management Systems, and Leading the Learning Revolution.
  • We’re in the learning business ourselves.
    So we understand the challenges and opportunities intimately. We deliver sponsored Webinars, sell online courses, and host a variety of face-to-face events, including this symposium.

In short, we have the experience and expertise to ensure that an event like the Leading Learning Symposium will be as compelling and useful as possible for its participants.

If you aren’t already familiar with us (or even if you are), you can find out more about who we are, the wide range of organizations we have served, and the background of our principals, Jeff Cobb and Celisa Steele, on the Tagoras Web site.